Digital Marketing Specialist - Education Technology (EdTech)

Join Koding Next, a leading innovator in education-technology (EdTech), as we revolutionize learning through cutting-edge digital solutions. We’re seeking a passionate Digital Marketing Specialist to drive our brand’s growth, engage our audience, and maximize our digital marketing efforts in Jakarta Raya. In this role, you’ll work closely with our marketing team to develop and implement strategies that leverage social media, email marketing, and SEO to reach and convert our target audience.

As a Digital Marketing Specialist at Koding Next, you’ll be responsible for creating and managing our digital marketing campaigns, analyzing performance data, and optimizing our online presence. You’ll have the opportunity to work with the latest tools and technologies in the digital marketing space, including Google Analytics, Google Ads, Meta Ads Manager, and Mailchimp. This is a chance to make a real impact on our company’s growth and to be part of a dynamic, innovative team.

📋 Tanggung Jawab Pekerjaan

• Develop and implement digital marketing strategies to drive brand awareness, engagement, and lead generation.
• Manage and optimize social media campaigns on platforms like Instagram, Facebook, and LinkedIn.
• Create and distribute engaging content, including blog posts, videos, and infographics, to attract and retain our audience.
• Monitor and analyze campaign performance using tools like Google Analytics and Meta Ads Manager.
• Collaborate with the marketing team to ensure consistent branding and messaging across all digital channels.
• Stay up-to-date with industry trends and best practices in digital marketing.
• Manage email marketing campaigns using Mailchimp to nurture leads and drive conversions.
• Conduct A/B testing and optimize landing pages to improve user experience and conversion rates.

🎓 Kualifikasi & Syarat

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum 3 years of experience in digital marketing, with a strong focus on social media and email marketing.
• Proven experience in managing and optimizing digital marketing campaigns across multiple channels.
• Familiarity with digital marketing tools such as Google Analytics, Google Ads, Meta Ads Manager, and Mailchimp.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent written and verbal communication skills, with the ability to craft compelling content.
• Creative thinker with a passion for innovation and continuous learning.
• Fluency in both English and Indonesian is a plus.

🛠️ Keahlian

Lowongan Terkait